Veg Out @ Nourse Farm

Nourse Farm was established in Westborough, MA in 1722.
Today, the 140-acre farm is the 10th oldest continuously operating family business in the country, owned and operated by the 8th and 9th generation of Westborough Nourses.

In June 2020, Catherine Nourse launched the farm’s newest venture, a plant-forward food trailer called Veg Out @ Nourse Farm, featuring creative and delicious recipes that showcase the farm’s fresh produce.

The sparkling new, state-of-the-art trailer had everything needed on the inside to expertly produce Catherine’s signature smoothies, bean burgers, beet burgers and polenta fries. But while Catherine and her staff had the kitchen inside the trailer ready to go, there was a need for its exterior to convey the fun and vibrant Veg Out brand, which bursts with color representative of the produce grown at the farm.

That’s where ICL Imaging comes in! We don’t grow vegetables, but we do grow brands. In this case, our colorful, professionally produced graphics are the perfect complement to Catherine’s mouth-watering recipes. Whether it is parked at Veg Out’s space at the farm in Westborough, or rolling down the road throughout New England, the perfectly designed, printed and installed graphics communicate the concept and foreshadow the experience awaiting the guests of Veg Out.

According to Catherine, “The outstanding branding from ICL was the final ingredient needed for Veg Out @ Nourse Farm’s recipe for success!”

– Be sure to visit Veg Out @ Nourse Farm at 80 Jasper Street in Westborough:

– For more information on how ICL Imaging can help your business make a big impression, call us today at 508-872-3280
or visit

Graphic Design: Whitney Scott Design
Consultation, Printing & Finishing: ICL Imaging
Installation: J. Masse Sign Co.