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Home » News » ICL Installs SEETHRU Graphics at Logan Airport
Logan Airport Graphics
ICL Installs SEETHRU Graphics at Logan Airport
Logan Airport Graphics. Framingham, Massachusetts-based ICL Imaging, a large format printing company, has installed branded promotional advertising at Logan International Airport in Boston using signage materials from Spencer, Massachusetts-based FLEXcon.ICL installs FLEXcon’s SEETHRU-SIGN material to make the signs because it allows for visibility from the inside looking out but only limited visibility from the outside looking in, which was a requirement of the airport.SEETHRU graphics are being used in terminals and walkways to display advertisements by major national and international brands.“Our customers are thrilled with the final result and the product’s ability to be easily removed without leaving residue on the windows, which is critical as brands regularly adapt advertisements to ever-changing messages and promotions,” says ICL’s Bill Smith.“For this project, we needed to provide a high-performance film that would allow for quick installation and removal to minimize disruptions for travelers,” says Jodi Sawyer, a market development specialist at FLEXcon. “It was also critical that it didn’t leave a residue behind or block incoming light.”FLEXcon’s SEETHRU-SIGN material is a perforated window film used in retail advertising, vehicle wraps and transit advertising.
